The National Shooting Sports Foundation (the trade association for the firearms and ammunition industry with a mission to Promote, Protect and Preserve hunting and the shooting sports) is conducting a study that will help the firearms and ammunition industry to better understand consumers and improve products and services for gun owners. All survey responses are confidential. The survey will ask about your reasons for owning firearms and why you target shoot and/or hunt. Please do not participate in this study if you do not feel comfortable providing such data. Upon completion, survey respondents will have the opportunity to enter a contest for a chance to win a $500 Visa gift card.